The Bicycle Entrepreneur has been serving Perth's cyclists since 1983. We are, and always have been 100% WA owned & operated.


Starting out as a single shop in Belmont, TBE has since grown to 6 stores spanning the Perth Metro area. With the largest range of bikes, apparel, components and accessories in WA, at TBE we have you covered for all your cycling needs! Whether you're a hardcore roadie, die-hard mountain biking, or just riding for fitness and fun, our goal is to help you get the best deal on everything bikes!


We also have an online webstore, so customers outside of Western Australia can benefit from our great prices and super deals!


We stock quality bicycles from top brands, such as Giant, Scott, Cannondale, Avanti, Evil Bike Co. and more! We carry the latest components from Shimano, SRAM, Mavic, BBB, and have a huge range of apparel from Castelli, Madison, Fox and Giro, along with all the accessories you need from big names such as Muc-Off, Cateye, Topeak, and many others.


We want you to have the best cycling experience possible.
If you are a beginner looking for your first bike, our friendly staff will advise you on the correct type of bike that suits your type of cycling, and any accessories you may need, such as a helmet, lights or a bike computer. At TBE we're here to help! All of our staff are trained and many have years of cycling experience, which means you can be confident you are getting the right advice, right products and best prices, every time you come into one of our stores.


Want that competitive edge?
Talk to our bike experts about your needs, and we'll line you up with the right gear. And don't forget to ask about RETUL bikefit, the same bike fitting system used to set up Pro Riders such as our own Stuart O'Grady and Henk Vogels.


Need your bike serviced?
Our dedicated team of bike technicians will assess your bike, advise you of what's required and get you back out there in no time at all. Click here our Our Services and Prices list.


At TBE we service all bicycles, and all work is quoted for your approval before hand, and all of our mechanics are fully trained and qualified. We employ the latest tools and technology - no job is too big or too small!





Want to be part of our growing team?
Click here for more details. Our staff can be seen regularly tearing up the trails, jumping at the local parks, or setting the pace out on the road. More often than not, our customers are out riding with them too!