The Bicycle Entrepreneur

About the Bicycle Entrepreneur...

No 157 Great Eastern Highway, Belmont. That's where it all began. The Bicycle Entrepreneur opened its doors in May 1983 with just 12 bikes on the floor. It soon became known as the place to go to get yourself a bike.

In the early days, the business focussed mainly on the servicing side, and gradually grew the retail sales part of the business. Before long, we expanded into next door and a full shop refurbishment turned TBE into a new shopping experience for Perth.

Always known as a place to see "something new", the store attracted people from all over the state, and plenty of customers would make the effort to come from over east, just to get that little something they had trouble finding elsewhere.

From these humble beginnings, TBE has grown to become Western Australia’s premier Bike retailer. Our 4 huge stores across Perth have one of the largest ranges of bikes and related accessories to chose from, all at competitive prices.

At TBE our mission is simple: Be passionate about all forms of cycling and be passionate about you, our customers. Want to be part of our growing team, click here for more details.

Our staff can be seen regularly tearing up the trails, jumping at the local parks, or setting the pace out on the road. More often than not, our customers are out riding with them too!

We want you to have the best cycling experience possible. If you are a beginner looking for your first bike, our friendly staff will advise you on the correct type of bike that suits your type of cycling, and any accessories you may need, such as a helmet, lights or a bike computer.

Want that competitive edge? Talk to our bike experts about your needs, and we'll line you up with the right gear. And don’t forget to ask about BIKEFIT, the same bike fitting system used to set up Pro Riders such as our own Stuart O’Grady and Henk Vogels.

And if you need your bike serviced, our dedicated team of bike technicians will assess your bike, advise you of what’s required and get you back out there in no time at all.

So walk in and ride out with the right advice, products and service at The Bicycle Entrepreneur...